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Get to Know the Historic 3rd Ward

Milwaukee’s Historic 3rd Ward has garnered a well-earned reputation as a hub for trendy shops, chic restaurants and bars, and a vibrant arts culture with a concentration of galleries and performance venues. The district’s unique energy comes from its unique history – decades of transformation that have shaped this area with a distinctly Milwaukee flair.

The Ward gets its name from being the third voting precinct in the original city bounds, so its importance to early Milwaukee is self-evident. Situated between the lakeshore and the river, the neighborhood is surrounded by waterways that create scenic appeal for today’s residents but served a functional role in the district’s history. In the mid-19th century, it was a hub for shippers and traders to disembark and store or sell their wares, thus the historic warehouses that you see now converted to living spaces. Unfortunately, much of the early architecture was ravaged by a massive fire in 1892 that wiped out hundreds of buildings. The commercial origins of the ward endured for another century, with a concentration of manufacturing and industrial buildings and very few residents. As citywide revitalization efforts took hold in the 70s and 80s, the 3rd Ward was nominated as a red-light district – as the area to relocate and relegate ‘sin shops’ and adult entertainment. While the idea (thankfully) fell flat, it contributed to the transformation of the district from almost entirely commercial to the incredibly dynamic mix of shopping, dining, and dwelling that exists today. No doubt, the area’s gritty history resonates in the cool vibes of the neighborhood now.

One of the best features of the 3rd Ward is its extensive waterfront, including the pedestrian Riverwalk that connects to downtown Milwaukee. On the 3rd Ward’s lakefront is added appeal with the Henry Maier Festival Park that’s home to the notorious Summerfest, an enormous music festival that features hundreds of performances and global headliners. The can’t-miss Milwaukee Public Market houses a huge selection of artisan fare that represents the best of the city’s foodie talent. And these are just a few of the cultural highlights that enhance the area’s appeal.

With a legacy of intrigue, today’s 3rd Ward celebrates its history through stylishly converted buildings and authentic character. For even more insight on the amenities and dozens of residential opportunities in the 3rd Ward, contact me for a personal tour.

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